About Scotty Franchyze
Scott Anthony Mitchell, professionally known as Scotty Franchyze, is a former University of Kentucky wide receiver turned Hollywood-based entrepreneur, digital creator, and civic voice. He’s best known for his work at the intersection of sports, culture, and justice—often capturing the attention of national media.
On July 13, 2025, Franchyze and his partner Davanh DiMarco became the center of a viral national news story after chasing down a suspected arsonist in Los Angeles’ Runyon Canyon. Their act of bravery, which helped prevent a potential wildfire in the Hollywood Hills, was featured on CNN’s “The Lead with Jake Tapper” and received coverage from:
The story has since been seen over 1 billion times across all media platforms and continues to spark conversations around civic responsibility, heroism, and modern masculinity.
Beyond this viral moment, Franchyze is the architect behind multiple culture-forward ventures including:
- FYE Group — a Hollywood tastemaker collective curating aspirational content and brand experiences.
- Protect Our Path — a civic initiative born out of the Runyon Canyon fire rescue, promoting community accountability and urban nature conservation.
- Label Los Angeles — a streetwear label known for limited-edition tributes to hip-hop and sports icons.
As a former pro athlete who played in the CFL and AFL, Scotty’s lived journey through hardship, virality, and reinvention has made him a sought-after voice in today’s conversations about culture, resilience, and visibility.
