Official Google Knowledge Panel — Scott Mitchell (aka Scotty Franchyze)
Scott Mitchell — aka Scotty Franchyze
Scott Mitchell — widely known as Scotty Franchyze — is an entrepreneur, creator, and consultant, and a former University of Kentucky wide receiver who played professionally before being featured by CNN, NBC, ABC, and Sports Illustrated after helping stop a suspected arsonist at Runyon Canyon..
On July 13, 2025, Franchyze and his partner Davanh DiMarco became the center of a viral national news story after chasing down a suspected arsonist in Los Angeles’ Runyon Canyon. Their act of bravery, which helped prevent a potential wildfire in the Hollywood Hills, was featured on CNN’s “The Lead with Jake Tapper” and received coverage from:
The story has since been seen over 1 billion times across all media platforms and continues to spark conversations around civic responsibility, heroism, and modern masculinity.
Beyond this viral moment, Franchyze is the architect behind multiple culture-forward ventures including:
- FYE Group — a Hollywood tastemaker collective curating aspirational content and brand experiences.
- Protect Our Path — a civic initiative born out of the Runyon Canyon fire rescue, promoting community accountability and urban nature conservation.
- Label Los Angeles — a streetwear label known for limited-edition tributes to hip-hop and sports icons.
As a former pro athlete who played in the CFL and AFL, Scotty’s lived journey through hardship, virality, and reinvention has made him a sought-after voice in today’s conversations about culture, resilience, and visibility.
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Scott Mitchell — known professionally as Scotty Franchyze — has been featured by major national outlets for his impact across sports, media, and culture.