Protect Our Path (POP™)
We launched Protect Our Path (POP™) because of a single moment — but it’s about so much more than that. You may have first heard our names after we helped stop an arson attempt at Runyon Canyon. That reaction from the community inspired us to start something lasting.
POP isn’t only about a trail. It’s a metaphor for what we stand for: protecting our path in everything we do — our health, our community, our culture, and our lifestyle.
Our Mission
- Physical Activity — Movement at every level. Hikes, workouts, just getting outside.
- Community Protection — Showing up for each other and creating safer spaces together.
- Culture, Fashion & Lifestyle — The way we live and express our values, every day.
👉🏽 Join the Path
Be part of this from the beginning. Sign up to get early invites to hikes, cultural activations, and volunteer opportunities.
Press & Proof
As seen on CNN, CBS, NBC, ABC, and more.
Watch our CNN interview:
The Lead with Jake Tapper
(We’ll replace this link with a YouTube recap hosted on our channel when ready.)
What’s Next
This is just the start. From group hikes to cultural activations, from fashion to community projects, POP is about protecting our path in all things. Share this page with someone who loves our communities, our culture, and our lifestyle as much as you do.
Protect Our Path (POP™)
📧 teamfranchyzehq@gmail.com
📱 Instagram: @ProtectOurPath
Support POP
Grow with us — and we build together. Protecting the path you’re on is what POP is about: movement, community, and culture.
When you contribute, you’re not just donating — you’re part of the path. Your contributions strengthen it.
POP (Protect Our Path) is in the process of nonprofit registration. Contributions are not yet tax-deductible.
Scan or click here to contribute
